BLOCKBUSTER ENTERTAINMENT

In 2007, Blockbuster.co.uk introduced This Week at Blockbuster.co.uk - the successor to 'Marshall's View'. A roundup of the key releases on site each week, This Week was something that the Blockbuster online team was very passionate about - with members of the editorial team taking it in turns to write this each week. This Week has grown to become the third most popular section on the website - unheard of on a traditional retail site. 2008 was a big year for Blockbuster.co.uk - the website was completely overhauled, improving navigation and user experience. Store Customers were given a full interactive section so that they could properly track what was in their local Blockbuster store, while online users were treated to a radical overhaul of the rental section on site which introduced innovative new browse pages such as Browse By Theme and Browse By Year (you can see all the titles from the year you were born and beyond!); put simply the site was transformed overnight.