BERMAR INTERNATIONAL LTD

Le Verre de Vin is the only wine preservation system capable of effectively preserving an unlimited number of still, sparkling and fortified wines. Since its launch, Le Verre de Vin has won widespread acclaim from the thousands of hoteliers, restaurateurs and operators for whom it plays a pivotal role in the service of wine by the glass. Imagine increasing your average wine by the glass sale by 25% or more. Can you afford to ignore Le Verre de Vin? Consumers world-wide have demonstrated time and time again their willingness to 'trade-up' to better quality wine by the glass. Key to stimulating this demand is the offer of an enticing range of wine by the glass, delivered fresh from the bottle.

Boosting the sale of premium wines in this way not only ensures increased customer satisfaction, it also results in significant trade-up and the much wider appeal of your business as a wine destination. All these factors contribute to significant increases in profit which more than justify your investment in the service. With Le Verre de Vin in place and the new service launched, progressive retailers quickly see further opportunities to increase profit and enhance service. Food and wine matching, recommended wines-of-the-week and tasting flights are amongst the many marketing tools used.

Wine by the glass success --- The odds are you already offer a choice of wines by the bottle with perhaps a limited selection by the glass. The real secret to success lies in making more of your premium brands available for sale by the glass – your customers will readily trade up – PROVIDED the better quality wines are served in great condition. The Bermar ‘recipe for wine by the glass success’ contains the essential ingredients needed to create and maintain a ‘professional and profitable ‘by the glass’ service’. Follow the ‘steps to success’ and you will be on the way to fully exploiting one of the most profitable sectors of wine retailing.