BEAVIS INDUSTRIAL ADVERTISING
- PO BOX 53
CM18 7EL HARLOW, ESSEX
Phone: 01279 411322
Fax: 01279 862397
www.beavis-advertising.co.uk
Short profile:
Most companies want to find lots of potential new customers as quickly as possible, for the least cost and to cherry pick those that offer the best potential sales volumes, are easy to convert and inexpensive to service.
Every company will be in a unique position with regards its products, markets, sales team, promotional materials and activities. For this reason there is not a universal procedure that can be applied to every situation. Therefore, one has to consider the various well proven promotional activities (and some new ones) that could be applied. The selection and application of these promotional activities will be a matter of judgement based on knowledge and experience.
Detailed description:
BIA always recommends a combination of these activities. A useful analogy to these promotional activities is ‘making music’. If you have a single instrument, a competent musician can be very entertaining. If you have two musicians each with a different instrument the music can be considerably enhanced. If you then have a whole orchestra the music will be the best it can be.
So it is with promotional activities. For example, some companies exist with just a team of sales people who service existing customers and try to find new customers by cold calling. Like playing a single instrument, it works, but it doesn’t gets the optimum results. (The saying comes to mind. ‘When you only have a hammer, all problems look like nails’.)
BIA will analyse each situation and recommend the most appropriate promotional activities to help find those elusive new customers.
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