ANDREW FINDLAY

Andrew Findlay describes himself as a photographer — artist — observer. It would perhaps be more accurate to say that he was simply — indeed, compulsively — a communicator. He endlessly seeks out new commissions in pursuit of both the message he can reveal and photograph. He felt an intense commitment to promoting quality photography as a form of business communication and hopes to play a key role in the development of the business.

Findlay was an unremitting activist for the cause of the Cumbrian business photography. He hopes his images became symbols, the veritable icons, of the business. When people think about the business community of Cumbria, he wishes that one day they will envisioned them in terms of an Andrew Findlay photograph. His colour images were not "realistic" documents of services or products. Instead, they sought an intensification and purification of the psychological experience of the business image. He created a sense of the sublime magnificence of commerce that infused the viewer with the emotional equivalent of the message, often more powerful than the actual thing.