ANCHOR REPUTATION MANAGEMENT

Place marketing strategies and programmes.

Brand creation and brand refreshment.

Brand management outsourcing.

Marketing planning.

Media handling consultancy.

Crisis management.

Media and reputation audits.

Place Marketing - we have worked with over 20 economic development and inward investment agencies, trade development bodies, financial regulators, countries and local authorities in the UK and overseas. We've helped attract new jobs and new investments, draw tourists and business visitors and, above all, help create the perceptions that have led to sustainable economic progress.

Brand creation and refreshment - the brand and the reputation of the organisation that owns the brand are one and the same thing. We believe that the brand is everything an organisation says and does. Our job is to create and help implement a matrix of brand behaviours that informs and influences every part of an organisation, so that the whole is greater than the sum of the parts. Our aim is to give you a premium position, whether it's selling products or services, building an economy, appealing for funds or building market share.

Brand management outsourcing - many organisations don't have the in-house experience or financial resources to manage big changes in the way they communicate. We work on short and long-term programmes to create strategy and manage the implementation of tactics - from the creation of marketing literature, to advertising, media relations, event supervision and impact evaluation.

Marketing planning - planning a marketing drive poses numerous questions, the most important being how do you get maximum return for your budget. We look at who you are trying to reach and influence, the results you want to achieve and the timescale you're working to. Then we develop strategy and tactics based on a sound understanding of your aims and human and financial resources. It starts by asking three questions