ALL MEDIA ENTERTAINMENT LTD.

To realise the best sales potential from a digital release a number of promotional tools can be used to better your chances of securing prominent product placements on digital stores and other routes such as music recommendation email newsletters and so on.

Firstly, a ‘one-sheet’ similar to a sales sheet should be prepared for each release outlining relevant information such as any promotional efforts surrounding the release, previous sales history, profile of artist, highlighting of successes in various territories, tv/film/advertising synchs etc.

Secondly, offering additional audio or artwork material such as bonus tracks (which are not available on the physical version of the album) are useful marketing tools to offer to individual stores. Interview audio, digital artwork, music videos, remix/re-mastered versions, photo albums are all ideas of exclusive material that can go towards adding value for the customer and therefore attracting the attention of stores to feature the release in favourable positions on their store.

Finally, as with physical releases, driving traffic to stores and securing a final sale is the ultimate goal. Promoting the availability of your music on various digital outlets and mobile networks by whatever means works best for your genre of music (print reviews, website links, airplay, advertising, online blogs etc.) is essential in maximising sales and will ensure customers come back for more of the same.