ALANDALE GROUP
- 3 THE QUADRANT
CV1 2DY COVENTRY, WEST MIDLANDS
Phone: 024 7624 3715
Fax: 0870 161 2791
E-mail: Send messagewww.alandalegroup.co.uk
Short profile:
We are a specialist sales and marketing company working with venture capital backed early growth technology businesses, during due-diligence and after any investment.
We understand the pressures to quickly scale up and realise sales. We have established a B2B solution sales approach that delivers rapid, repeatable results. We review, build and test a sales process to take your solution to market in the right way, often delivering sales traction within 90-days.
Established in 2003, Alandale is a UK leading provider of professional sales services for Venture Capital backed technology companies.
Our services have been built and developed to meet the unique challenges faced by early growth technology businesses. In our experience, a company which has raised initial funding to support the commercialisation of technology based solutions finds a high expectation to deliver rapid sales growth and provide a future return to investors.
Detailed description:
We take the findings of the Rapid Review and go on to create or refine your go-to-market strategy and map out the steps of the Alandale solution sales process. This typically takes 12-15 days and includes building the supporting sales materials to reflect the power proposition by market sector and the 'pain' & 'gain' references.
Test the Sales Process - we test the messages, process and supporting sales materials from the Build the Sales Process using a controlled element of the target market until they work and are able to deliver repeatable sales. Daily reviews, changes and tweaks can be required as part of this cyclical process honing in on the optimal proposition, process, audience and price. Each day we build and improve the sales ratios and ultimately, from an end-to-end process perspective, we want to know how many times we have to pick up the phone to close a deal. This documented process typically takes 8-weeks.
Sales Delivery once we have proven this fundamental blueprint for sales success our role is to ensure that the right resources, doing the right parts of the sales process, are in place to deliver new sales. We call this the Sales Delivery phase. If required, we will plug in Alandale marketing and sales resource to scale up the prospecting, presenting and closing process to deliver new sales.
Sales Team Development during our Sales Delivery phase and beyond we have a number of additional services to help you develop and grow your own sales team and keep the proven sales process on track.
Our Sales Delivery resource can be tailored to provide you with a bank of experts that you only pay for when used. This ensures flexibility and early stage low-cost management until the business consistently reaches monthly break-even.
Keywords:
marketing, technology businesses, delivering, sales, Rapid Review, recommendation, messages, process, test, prospecting, presenting, resource, proposition, audience, optimal, honing, cyclical, target market, integrated marketing, market size, segments, building, supporting sales, Daily reviews, changes, data sourcing, telemarketing
