AAR GROUP

We work alongside and advise marketing and procurement professionals on agency selection, agency pitching, relationship appraisal, commercial evaluation and benchmarking projects. Our role is to help you make informed decisions, which will save you time, avoid expensive mistakes and maximise the value you get from your agency relationships.

Our role is to help you to be the best you can be in the new business environment and then retain and develop successful long-term relationships with your clients.

We advise on market differentiation, your positioning and credentials, pitch and review processes and on-going client relationship management.

Our clients come from many sectors and range in size from established international giants to fast growing entrepreneurs; retail to financial services, and charity to public sector. We manage 75% of all agency relationship reviews where an intermediary is involved and have delivered flexible consultancy services in line with client and agency needs for many years.

You don't need us to tell you what a competitive place the agency world can be. Just finding the time to pursue new business can be a challenge. Working with us is a good way to ensure that none of that time goes to waste. We act as an impartial new business consultant, advising on everything from brand positioning to pitch presentation techniques and pricing structures. We also provide relevant and valuable business leads from serious clients. If you're not already on our radar, it's well worth getting in touch.