A NEW LOOK LANDSCAPES
- 85 BANCROFT ROAD
WA8 3LL WIDNES, CHESHIRE
Phone: 0151-424 5805
Fax: +44 1438 718 292
E-mail: Send messagewww.newlook.com
Short profile:
New Look deliveries fashion excitement, newness and value: New Look trades a fast fashion clear as you go model. As the New Look customer visits the store on average 30 times a year – delivering newness on a weekly basis is essential for our success. Every 6 weeks 60% of the product offer is refreshed.
Poor sellers are reviewed weekly and tackled using a two stage attack of promotions followed by markdowns to make space for newness. Our product range is continually evolving as our buying team react to the latest trends this means our product offer has mass market appeal.
Our franchise partners tell us the ideal mix of product they want and our global buying team source the correct products for the market – this enables us to satisfy the customers need and maintain brand integrity. New Look is a value retailer – throughout the year we offer planned and tactical promotions to excite the customer and drive volume.
Detailed description:
We also spend time listening to our customers all over the world. We talk to them in the stores, in groups and one-on-one. We have an online community of over 3, 500 New Look shoppers (myLook) who give us feedback 24/7 and our very own customer run TV channel on YouTube.
It is this obsessive focus on our customers that means we can keep delivering new ideas, new looks and new reasons to keep coming back. Our website provides a platform that allows New Look to experiment in new geographical markets without the capital investment and risk that would be associated with the opening of stores in those markets.
The online UK clothing and footwear market has grown strongly over the last few years, representing circa 7% of the overall UK clothing and footwear market in 2008 compared with circa 2% in 2003. Verdict predicts a sales compound annual growth rate (CAGR) of just over 10% for the online UK clothing and footwear market between 2009 and 2013.
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