FINANCIAL BETS BRADFORD

Against a challenging global economic backdrop, Ladbrokes continues to explore international growth opportunities. In addition to its ongoing European operations in Ireland, Belgium and more recently in Spain where the Company is engaged in a joint venture with Cirsa Slot Corporation in the Madrid region, Ladbrokes is pursuing a number of opportunities in new markets, including China.

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Ladbrokes is a world leader in remote betting and offers thousands of betting markets on a daily basis over the telephone and Internet. The telephone betting operation, utilising call centres in the UK and Malaysia, services around 100, 000 customers, while Ladbrokes.com, the Company's online betting and gaming facility, has attracted more than 765, 000 active clients. Betting is available in 18 languages and the same number of currencies. The site incorporates the highest levels of security…

Against a challenging global economic backdrop, Ladbrokes continues to explore international growth opportunities. In addition to its ongoing European operations in Ireland, Belgium and more recently in Spain where the Company is engaged in a joint venture with Cirsa Slot Corporation in the Madrid region, Ladbrokes is pursuing a number of opportunities in new markets, including China.

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Ladbrokes plc is a leader in the global betting and gaming market with annual Group revenues of more than £1 billion. In 2009 some £15 billion worth of stakes were placed with the Company. Benefiting from its brand strength Ladbrokes offers an all-embracing range of betting and gaming services via its retail, online and telephone operations, supported by 15, 000 skilled employees and state of the art technology.

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