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Telephone is our most mature channel, serving loyal, long-standing and sophisticated customers. The competitive environment for Telephone has been changed by offshore operators and betting exchanges, affecting profitability in this channel. To return this channel to an acceptable level of profitability, we will focus on the needs of the core customer base for whom Telephone is the preferred channel and tailor the size and location of our operations appropriately. Over-the-counter betting and…
Ladbrokes plc is a leader in the global betting and gaming market with annual Group revenues of more than £1 billion. In 2009 some £15 billion worth of stakes were placed with the Company. Benefiting from its brand strength Ladbrokes offers an all-embracing range of betting and gaming services via its retail, online and telephone operations, supported by 15, 000 skilled employees and state of the art technology.
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Against a challenging global economic backdrop, Ladbrokes continues to explore international growth opportunities. In addition to its ongoing European operations in Ireland, Belgium and more recently in Spain where the Company is engaged in a joint venture with Cirsa Slot Corporation in the Madrid region, Ladbrokes is pursuing a number of opportunities in new markets, including China.
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